In 2011, after Groupon pulled their controversial Super Bowl ad, they turned to two members of their in-house humor team, myself and Daniel Kibblesmith. We turned around a commercial in 24 hours that could run in it’s place so as not to waste the media buy. This is what we made.
“Snake”
Designer Shoe Warehouse (DSW)
Onion Labs
“Tough Season”
An Eight episode integrated fantasy football webseries from Onion Labs with Lenovo and the NFL.
Head writer and Co-director
This won a Digiday award for best…thing. (turns out it was Best Use of Native Advertising)
One example of a ton of integrated content I worked on. This one was for a video game.
“Youtube is Shutting Down”
In 2013 Youtube hired myself and my coworkers atThe Onion News Network to conceive and produce their April Fools Prank.
“Groupon Kidz Club”
A cartoon from an in-house marketing strategy for deals on kid’s stuff at Groupon that I think turned out to be against the law.